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Summary
Type
B2B Venture Studio
My Role
Founder / CCO
Business Model
B2B
Location
Remote
Engagement
24 Months
Core Brief
Build a new venture
ColdFire Ventures became the umbrella portfolio HoldCo that sat on top of a few smaller digital ventures. After ColdFire Agency become profitable I reinvested part of the proceeds into funding other projects including:
To streamline internal resources I decided that a 'Venture Studio HoldCo' structure made sense, hence ColdFire Ventures.
Go-to-market
For most ventures we used ColdFire agency's cold-outbound motion. We ran some ad test campaigns but the majority was outbound or content-driven. For MagicBlog we used the MagicBlog content motion.
Product & Design
There wasn't much design work on the HoldCo level, most of it was supporting portfolio ventures with their design assets.
Lessons & Resources
The main lesson with ColdFire Ventures model was that although it sounds fun and cool to run multiple ventures, its also exhausting and prohibits any form of deep-work / deep-focus on one (winning) venture. This is the main reason why I scaled down most ventures to double down on one.
Photo credit: Jack Butcher