Jord.works
Jord.works
3
Project
Summary
Project
Summary
Project
Go-to-market
Project
Go-to-market
Project
Product & Design
Project
Product & Design
Project
Lessons & Resources
Project
Lessons & Resources
3
Project
Summary
Project
Go-to-market
Project
Product & Design
Project
Lessons & Resources
Summary
Type
Productised Service
My Role
Founder
Business Model
B2B
Location
Remote
Engagement
3 months
Core Brief
Build a new venture
MagicBlog is a Content LeadGen service for B2B companies and agencies.
Go-to-market
For the GTM we use our own sales motion (the great benefit of a marketing tool).
Product & Design
There wasn't too much UI design involved. It was mainly information design and design architecture for the low-code and no-code systems that we ended up working with. Below the CMS layout with attributes.
Lessons & Resources
Some lessons learned in while working on the MagicBlog project:
Really know your ICP before you start investing time in a medium-long content funnel
Make sure your unit economics make sense (LTV/CAC ratio, margin etc)
Make sure your target audience is large enough to not saturate it with content
