Outbound LeadGen

Outbound LeadGen

Outbound LeadGen

Outbound LeadGen

For years I ran a marketing agency called ColdFire, we specialised in B2B cold outbound email. That experience showed my what worked, what didn't, and why. Cold outbound has become a competitive channel yet it can still have a very positive ROI. That is if you know how to set up the tech, avoid AI-spam filters and know how to capture your ICP's interest with creative copywriting.

How I help clients with
Outbound LeadGen

In this video, I share my thoughts on the state of Cold Outbound in 2024.

I cover how you can still get good results in 2024 IF you have a deep understanding of the outbound tech setup (eg. anti-spam techniques), how to put together qualified ICP lists and know how to connect with your buyers using creative hooks and sales-focussed copywriting.

In this video, I share my thoughts on the state of Cold Outbound in 2024.

I cover how you can still get good results in 2024 IF you have a deep understanding of the outbound tech setup (eg. anti-spam techniques), how to put together qualified ICP lists and know how to connect with your buyers using creative hooks and sales-focussed copywriting.

YouTube Content

YouTube Content

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Growth Use Cases

Growth Use Cases

Growth Use Cases

Growth Use Cases

Grow LeadGen

LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.

Grow LeadGen

LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.

Grow LeadGen

LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.

Grow LeadGen

LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.

Optimise Sales Funnel

Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.

Optimise Sales Funnel

Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.

Optimise Sales Funnel

Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.

Optimise Sales Funnel

Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.

Increase Sales Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.

Increase Sales Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.

Increase Sales Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.

Increase Sales Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.

Connect & Network with Prospects

High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.

Connect & Network with Prospects

High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.

Connect & Network with Prospects

High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.

Connect & Network with Prospects

High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.

Increase Website CVR

Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.

Increase Website CVR

Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.

Increase Website CVR

Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.

Increase Website CVR

Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.

Pitch, Sell and Close Deals

Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.

Pitch, Sell and Close Deals

Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.

Pitch, Sell and Close Deals

Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.

Pitch, Sell and Close Deals

Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.

Portfolio

Dropdown

(12)

Lori Systems

The Uber for Trucking in Africa

Type

Digital Consulting

Role

Fractional Product Manager

Responsibilities

Translate market needs into a 1st digital product

GrandVision

Developed a GTM strategy for 500 stores in China

Type

Digital Consulting

Role

UX Design Director

Responsibilities

Liase between client c-level, agency and UX team

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Digital Consulting

Role

Senior Product Manager

Responsibilities

Projects: Mobility, AgTech, Digital Transformation

Razorfish

A NY based Global Digital Agency

Type

Agency

Role

Director of Digital Design

Responsibilities

Sell/Lead digital transformations for F500 clients

Turaco Insurance

Office of the CEO, Strategic Projects

Type

VC-backed Scale-up

Role

Digital Consultant

Responsibilities

Run short-term special projects

Holland Mowing

Researched a lawn care LBO + roll-up in Florida

Type

LBO / Micro-PE

Role

Entrepreneur / 'Searcher'

Outcome

Documented research and DD of multiple LBO targets

DesignLeads.ai

AI-driven Lead Generation for Design Agencies

Type

SaaS

Role

Founder / Head of Product

Outcome

Launched website + Sales Ops for DesignLeads.ai

Remote

ColdFire

ColdFire

A polite-cold-outreach agency for creatives

Type

Agency

Role

Founder / Head of Sales

Outcome

Helped clients grow with polite cold email systems

Remote

ColdFire Ventures

A Venture Studio that builds online businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Role

Founder & MD

Outcome

Was 1 month away from selling to Germanany's #1

LifeSketch

A subscription-based digital design agency

Type

Design Agency

Role

Head of Design

Responsibilities

Sales, Design Director, Client Relations

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Role

Founder / CEO

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Portfolio

Dropdown

(12)

Lori Systems

The Uber for Trucking in Africa

Type

Digital Consulting

Role

Fractional Product Manager

Responsibilities

Translate market needs into a 1st digital product

GrandVision

Developed a GTM strategy for 500 stores in China

Type

Digital Consulting

Role

UX Design Director

Responsibilities

Liase between client c-level, agency and UX team

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Digital Consulting

Role

Senior Product Manager

Responsibilities

Projects: Mobility, AgTech, Digital Transformation

Razorfish

A NY based Global Digital Agency

Type

Agency

Role

Director of Digital Design

Responsibilities

Sell/Lead digital transformations for F500 clients

Turaco Insurance

Office of the CEO, Strategic Projects

Type

VC-backed Scale-up

Role

Digital Consultant

Responsibilities

Run short-term special projects

Holland Mowing

Researched a lawn care LBO + roll-up in Florida

Type

LBO / Micro-PE

Role

Entrepreneur / 'Searcher'

Outcome

Documented research and DD of multiple LBO targets

DesignLeads.ai

AI-driven Lead Generation for Design Agencies

Type

SaaS

Role

Founder / Head of Product

Outcome

Launched website + Sales Ops for DesignLeads.ai

Remote

ColdFire

ColdFire

A polite-cold-outreach agency for creatives

Type

Agency

Role

Founder / Head of Sales

Outcome

Helped clients grow with polite cold email systems

Remote

ColdFire Ventures

A Venture Studio that builds online businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Role

Founder & MD

Outcome

Was 1 month away from selling to Germanany's #1

LifeSketch

A subscription-based digital design agency

Type

Design Agency

Role

Head of Design

Responsibilities

Sales, Design Director, Client Relations

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Role

Founder / CEO

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Portfolio

Dropdown

(12)

Lori Systems

The Uber for Trucking in Africa

Type

Digital Consulting

Role

Fractional Product Manager

Responsibilities

Translate market needs into a 1st digital product

GrandVision

Developed a GTM strategy for 500 stores in China

Type

Digital Consulting

Role

UX Design Director

Responsibilities

Liase between client c-level, agency and UX team

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Digital Consulting

Role

Senior Product Manager

Responsibilities

Projects: Mobility, AgTech, Digital Transformation

Razorfish

A NY based Global Digital Agency

Type

Agency

Role

Director of Digital Design

Responsibilities

Sell/Lead digital transformations for F500 clients

Turaco Insurance

Office of the CEO, Strategic Projects

Type

VC-backed Scale-up

Role

Digital Consultant

Responsibilities

Run short-term special projects

Holland Mowing

Researched a lawn care LBO + roll-up in Florida

Type

LBO / Micro-PE

Role

Entrepreneur / 'Searcher'

Outcome

Documented research and DD of multiple LBO targets

DesignLeads.ai

AI-driven Lead Generation for Design Agencies

Type

SaaS

Role

Founder / Head of Product

Outcome

Launched website + Sales Ops for DesignLeads.ai

Remote

ColdFire

ColdFire

A polite-cold-outreach agency for creatives

Type

Agency

Role

Founder / Head of Sales

Outcome

Helped clients grow with polite cold email systems

Remote

ColdFire Ventures

A Venture Studio that builds online businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Role

Founder & MD

Outcome

Was 1 month away from selling to Germanany's #1

LifeSketch

A subscription-based digital design agency

Type

Design Agency

Role

Head of Design

Responsibilities

Sales, Design Director, Client Relations

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Role

Founder / CEO

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Past work

Dropdown

(12)

Lori Systems

The Uber for Trucking in Africa

Type

Digital Consulting

Role

Fractional Product Manager

Responsibilities

Translate market needs into a 1st digital product

GrandVision

Developed a GTM strategy for 500 stores in China

Type

Digital Consulting

Role

UX Design Director

Responsibilities

Liase between client c-level, agency and UX team

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Digital Consulting

Role

Senior Product Manager

Responsibilities

Projects: Mobility, AgTech, Digital Transformation

Razorfish

A NY based Global Digital Agency

Type

Agency

Role

Director of Digital Design

Responsibilities

Sell/Lead digital transformations for F500 clients

Turaco Insurance

Office of the CEO, Strategic Projects

Type

VC-backed Scale-up

Role

Digital Consultant

Responsibilities

Run short-term special projects

Holland Mowing

Researched a lawn care LBO + roll-up in Florida

Type

LBO / Micro-PE

Role

Entrepreneur / 'Searcher'

Outcome

Documented research and DD of multiple LBO targets

DesignLeads.ai

AI-driven Lead Generation for Design Agencies

Type

SaaS

Role

Founder / Head of Product

Outcome

Launched website + Sales Ops for DesignLeads.ai

Remote

ColdFire

ColdFire

A polite-cold-outreach agency for creatives

Type

Agency

Role

Founder / Head of Sales

Outcome

Helped clients grow with polite cold email systems

Remote

ColdFire Ventures

A Venture Studio that builds online businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Role

Founder & MD

Outcome

Was 1 month away from selling to Germanany's #1

LifeSketch

A subscription-based digital design agency

Type

Design Agency

Role

Head of Design

Responsibilities

Sales, Design Director, Client Relations

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Role

Founder / CEO

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Testimonials

Testimonials

Testimonials

Testimonials

  • Geneviève Roy-Thériault

    Jord's colleague as Account Director at Publicis

    Jord is passionate about designing engaging user experiences and excels at translating consumer insights into creative strategies that drive business results. Jord spearheaded the implementation of new software and best practices to maximize creativity and efficiency while coaching the team to deliver outstanding work.

  • Lorenz Wagner

    Jord's co-founder and early investor at Artifesto

    I have worked with Jord very closely over the past several years. In this time (besides becoming good friends), I also got to know him as one of the most skilled and experienced product UX managers I have come across! He knows China eCommerce extremely well, on top of that, he’s fluent in Chinese, making him a great addition to any team.

  • Tarek Muller

    Founder and Managing Director of ABOUTYOU.com and Fellow Member at the Emerging Entrepreneur Society (EYES)

    Jord is a very smart and hard working entrepreneur. He knows the Chinese market and speaks good Chinese.

  • George Urdea

    Fellow member at EYES and Founder & CEO at Nobly POS (sold to Revolut)

    Jord is a passionate entrepreneur with deep expertise on China. I have watched him take ownership of what he does and get things done in China to consistently deliver above expectations. Highly recommended.

  • Walid Afram

    Electrification Transformation at Nissan Motors

    Jord is an enthusiastic entrepreneur. His interpersonal skills and general understanding of doing business from marketing strategy to macroeconomics make him stand out in discussing ideas. I would highly recommend Jord based on the quality of his work, his understanding of consumers needs and his charisma.

  • Karim Goudiaby

    Jord's client at ColdFire, Founder & CEO at Neximo

    Jord and his team at ColdFire helped us find 100s of new agents using their polite cold-email motion. Their know-how was key to our success in filling up our pipeline.

  • Shipra Roy

    Jord's colleague as Chief Talent Officer at Razorfish

    I know Jord from my time at Razorfish when I was Chief Talent Officer for all their offices in APAC & EMEA. Jord made an instant impression on me due to his personable style, communication skills and confidence. I found him very articulate while expressing his opinion as well as being able to hold his own at all levels within the organisation. Jord was well respected and spoken of highly by the leadership team there.