Fractional RevOps
Fractional RevOps
Fractional RevOps
Fractional RevOps
Outbound LeadGen
Outbound LeadGen
Outbound LeadGen
Outbound LeadGen
For years I ran a marketing agency called ColdFire, we specialised in B2B cold outbound email. That experience showed my what worked, what didn't, and why. Cold outbound has become a competitive channel yet it can still have a very positive ROI. That is if you know how to set up the tech, avoid AI-spam filters and know how to capture your ICP's interest with creative copywriting.
How I help clients with
Outbound LeadGen
In this video, I share my thoughts on the state of Cold Outbound in 2024.
I cover how you can still get good results in 2024 IF you have a deep understanding of the outbound tech setup (eg. anti-spam techniques), how to put together qualified ICP lists and know how to connect with your buyers using creative hooks and sales-focussed copywriting.
In this video, I share my thoughts on the state of Cold Outbound in 2024.
I cover how you can still get good results in 2024 IF you have a deep understanding of the outbound tech setup (eg. anti-spam techniques), how to put together qualified ICP lists and know how to connect with your buyers using creative hooks and sales-focussed copywriting.
Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps
Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps
Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps
Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps
Building a GTM Playbook in Notion
How to build a GTM source-of-truth document
Building a GTM Playbook in Notion
How to build a GTM source-of-truth document
Building a GTM Playbook in Notion
How to build a GTM source-of-truth document
Building a GTM Playbook in Notion
How to build a GTM source-of-truth document
Cold Outbound Funnels in 2024
My thoughts on cold outbound in 2024.
Cold Outbound Funnels in 2024
My thoughts on cold outbound in 2024.
Cold Outbound Funnels in 2024
My thoughts on cold outbound in 2024.
Cold Outbound Funnels in 2024
My thoughts on cold outbound in 2024.
Growth Use Cases
Growth Use Cases
Growth Use Cases
Growth Use Cases
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
Portfolio
View All
(Co)Founded
GTM Consulting
Product Consulting
Other
Programs & Networks
Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years
Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems
Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales
Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities
Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system
Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z
Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients
Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.
Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead
Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role
Miami
Google Maps Listing
Holland Mowing
Research buying a lawn care business in Miami
Type
SMB Acquisition
Role
Search Founder
Outcome
Document research and DD of multiple LBO targets
Shanghai
Artifesto.cn
Artifesto
China first web-to-print e-commerce
Type
E-commerce
Brief
Build the Art.com of China
Responsibilities
Founder, Product, Ops, Sales
Remote
CalmIntro.co
Nuance
A community for podcast audiences
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
Remote
CalmIntro.co
HR Executive
A magazine for HR professionals
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
London/Berlin
joinef.com
Entrepreneur First
Europe's Leading Start-up Incubator
Type
Accelerator
Role
Co-hort member BE1
Outcome
Founded MSB.com, raised $1.2M, didn't find PMF
Miami
beondeck.com
On Deck x Keith Rabois
A 1-month program in Miami with Keith Rabois
Type
Professional Network
Role
Co-hort member
Outcome
Professional network expansion in the US
Global
EYESinternational.org
EYES
The Emerging Young Entrepreneurs Soceity
Type
Professional Network
Role
Member
Responsibilities
Organiser of events
Portfolio
View All
Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years
Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems
Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales
Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities
Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system
Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z
Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients
Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.
Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead
Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role
Miami
Google Maps Listing
Holland Mowing
Research buying a lawn care business in Miami
Type
SMB Acquisition
Role
Search Founder
Outcome
Document research and DD of multiple LBO targets
Shanghai
Artifesto.cn
Artifesto
China first web-to-print e-commerce
Type
E-commerce
Brief
Build the Art.com of China
Responsibilities
Founder, Product, Ops, Sales
Remote
CalmIntro.co
Nuance
A community for podcast audiences
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
Remote
CalmIntro.co
HR Executive
A magazine for HR professionals
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
London/Berlin
joinef.com
Entrepreneur First
Europe's Leading Start-up Incubator
Type
Accelerator
Role
Co-hort member BE1
Outcome
Founded MSB.com, raised $1.2M, didn't find PMF
Miami
beondeck.com
On Deck x Keith Rabois
A 1-month program in Miami with Keith Rabois
Type
Professional Network
Role
Co-hort member
Outcome
Professional network expansion in the US
Global
EYESinternational.org
EYES
The Emerging Young Entrepreneurs Soceity
Type
Professional Network
Role
Member
Responsibilities
Organiser of events
Portfolio
View All
(Co)Founded
GTM Consulting
Product Consulting
Other
Programs & Networks
Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years
Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems
Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales
Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities
Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system
Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z
Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients
Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.
Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead
Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role
Miami
Google Maps Listing
Holland Mowing
Research buying a lawn care business in Miami
Type
SMB Acquisition
Role
Search Founder
Outcome
Document research and DD of multiple LBO targets
Shanghai
Artifesto.cn
Artifesto
China first web-to-print e-commerce
Type
E-commerce
Brief
Build the Art.com of China
Responsibilities
Founder, Product, Ops, Sales
Remote
CalmIntro.co
Nuance
A community for podcast audiences
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
Remote
CalmIntro.co
HR Executive
A magazine for HR professionals
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
London/Berlin
joinef.com
Entrepreneur First
Europe's Leading Start-up Incubator
Type
Accelerator
Role
Co-hort member BE1
Outcome
Founded MSB.com, raised $1.2M, didn't find PMF
Miami
beondeck.com
On Deck x Keith Rabois
A 1-month program in Miami with Keith Rabois
Type
Professional Network
Role
Co-hort member
Outcome
Professional network expansion in the US
Global
EYESinternational.org
EYES
The Emerging Young Entrepreneurs Soceity
Type
Professional Network
Role
Member
Responsibilities
Organiser of events
Past work
View All
Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years
Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead
Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems
Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales
Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities
Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system
Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z
Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients
Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.
Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead
Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role
Miami
Google Maps Listing
Holland Mowing
Research buying a lawn care business in Miami
Type
SMB Acquisition
Role
Search Founder
Outcome
Document research and DD of multiple LBO targets