1
Summary
Type
Agency
My Role
Founder
Business Model
Agency
Location
Remote
Engagement
2 years
Core Brief
Build a new venture
ColdFire agency was born out of a frustration that I experienced as a client of another agency. I wasn't satisfied with the results of the LeadGen agency I was with and decided it could be done better. With a focus on 'polite cold email' I decided to only go after clients that had found some level of Product Market Fit and firmly believed in their product or service. Second, we only offered 'black hat' (legal) outreach methods that didn't include spamming large email lists or endless unwanted follow-ups. Soon after launch I expanded the cold email outreach service to also managing client CRM setup, CRM integrations and advised clients on their overall Funnel Architecture. During a ~2 year period ColdFire served 14 clients in Europe and the US.
Go-to-market
For our GTM we used our own cold-outbound motion.
Product & Design
This was a marketing-driven agency and there was not much UI design involved other than marketing and website assets.
Lessons & Resources
As a one-stop-shop we helped clients with all aspects of the cold email campaign.
