Fractional RevOps
Fractional RevOps
Fractional RevOps
Fractional RevOps




B2B Content LeadGen
B2B Content LeadGen
B2B Content LeadGen
B2B Content LeadGen
Content Marketing means a lot of things to different people. In B2B I've found that the best performing content are testimonials or short-form case studies disguised as content. Content that revolves around your clients, partners or even prospect clients is very powerful as most people love some extra publicity.




How I help with Content LeadGen
How I help with Content LeadGen
How I help with Content LeadGen
How I help create content LeadGen
I've founded a tech startup that helps B2B marketing and sales teams collect and publish authentic client-generated content on auto-pilot. The business is called StoryFlow and in this video I walk you through how it works and how it has helped my clients create UGC and drive growth.
I've founded a tech startup that helps B2B marketing and sales teams collect and publish authentic client-generated content on auto-pilot. The business is called StoryFlow and in this video I walk you through how it works and how it has helped my clients create UGC and drive growth.
I've founded a tech startup that helps B2B marketing and sales teams collect and publish authentic client-generated content on auto-pilot. The business is called StoryFlow and in this video I walk you through how it works and how it has helped my clients create UGC and drive growth.

Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps
How I help clients drive growth with streamlined RevOps

Building a GTM Playbook in Notion
How to build a GTM source-of-truth document

Building a GTM Playbook in Notion
How to build a GTM source-of-truth document

Building a GTM Playbook in Notion
How to build a GTM source-of-truth document

Building a GTM Playbook in Notion
How to build a GTM source-of-truth document

Intro to Hubspot (AI) Automations
Automations that help reduce deal leakage and increase LeadGen.

Intro to Hubspot (AI) Automations
Automations that help reduce deal leakage and increase LeadGen.

Intro to Hubspot (AI) Automations
Automations that help reduce deal leakage and increase LeadGen.

Intro to Hubspot (AI) Automations
Automations that help reduce deal leakage and increase LeadGen.
Growth Use Cases
Growth Use Cases
Growth Use Cases
Growth Use Cases
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
1
Grow LeadGen
LeadGen is key to any successful sales team but most channels have become hyper-competitive, including outbound. I can help build a niche LeadGen channel.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
2
Optimise Sales Funnel
Sales funnels are often more chaotic and less structured than desired. Identifying where the funnel is strong and weak and how to improve each stage often boosts sales.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
3
Increase Sales Closing Rate
Any deal that sits in the final stage of your funnel is the most expensive from an acquisition cost perspective. Hence it is key to maximise the closing rate in that stage.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
4
Connect & Network with Prospects
High B2B tickets ($50K+) require subtle sales techniques as that type of buyer is often senior and sophisticated. I’m able to pitch your agency with nuance & confidence.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
5
Increase Website CVR
Most digital agencies have very slick websites to highlight their technical and visual ability. It can often be helpful to audit the site focussed on increasing the CVR.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
6
Pitch, Sell and Close Deals
Selling high ticket digital services is more an art than a science which is learned through experience. Through polite inquisitive selling I’m able to help you close deals.
Portfolio
View All
(Co)Founded
GTM Consulting
Product Consulting
Other
Programs & Networks

Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years

Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems

Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales

Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities

Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system

Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z

Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients

Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.

Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead

Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role

Miami
Google Maps Listing
Holland Mowing
Research buying a lawn care business in Miami
Type
SMB Acquisition
Role
Search Founder
Outcome
Document research and DD of multiple LBO targets

Shanghai
Artifesto.cn
Artifesto
China first web-to-print e-commerce
Type
E-commerce
Brief
Build the Art.com of China
Responsibilities
Founder, Product, Ops, Sales

Remote
CalmIntro.co
Nuance
A community for podcast audiences
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

Remote
CalmIntro.co
HR Executive
A magazine for HR professionals
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

London/Berlin
joinef.com
Entrepreneur First
Europe's Leading Start-up Incubator
Type
Accelerator
Role
Co-hort member BE1
Outcome
Founded MSB.com, raised $1.2M, didn't find PMF

Miami
beondeck.com
On Deck x Keith Rabois
A 1-month program in Miami with Keith Rabois
Type
Professional Network
Role
Co-hort member
Outcome
Professional network expansion in the US

Global
EYESinternational.org
EYES
The Emerging Young Entrepreneurs Soceity
Type
Professional Network
Role
Member
Responsibilities
Organiser of events
Past work
View All

Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years

Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems

Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales

Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities

Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system

Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z

Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients

Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.

Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead

Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role

Miami
Google Maps Listing
Holland Mowing
Research buying a lawn care business in Miami
Type
SMB Acquisition
Role
Search Founder
Outcome
Document research and DD of multiple LBO targets

Shanghai
Artifesto.cn
Artifesto
China first web-to-print e-commerce
Type
E-commerce
Brief
Build the Art.com of China
Responsibilities
Founder, Product, Ops, Sales

Remote
CalmIntro.co
Nuance
A community for podcast audiences
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

Remote
CalmIntro.co
HR Executive
A magazine for HR professionals
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

London/Berlin
joinef.com
Entrepreneur First
Europe's Leading Start-up Incubator
Type
Accelerator
Role
Co-hort member BE1
Outcome
Founded MSB.com, raised $1.2M, didn't find PMF

Miami
beondeck.com
On Deck x Keith Rabois
A 1-month program in Miami with Keith Rabois
Type
Professional Network
Role
Co-hort member
Outcome
Professional network expansion in the US

Global
EYESinternational.org
EYES
The Emerging Young Entrepreneurs Soceity
Type
Professional Network
Role
Member
Responsibilities
Organiser of events
Portfolio
View All

Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years

Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems

Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales

Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities

Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system

Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z

Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients

Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.

Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead

Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role

Miami
Google Maps Listing
Holland Mowing
Research buying a lawn care business in Miami
Type
SMB Acquisition
Role
Search Founder
Outcome
Document research and DD of multiple LBO targets

Shanghai
Artifesto.cn
Artifesto
China first web-to-print e-commerce
Type
E-commerce
Brief
Build the Art.com of China
Responsibilities
Founder, Product, Ops, Sales

Remote
CalmIntro.co
Nuance
A community for podcast audiences
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

Remote
CalmIntro.co
HR Executive
A magazine for HR professionals
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

London/Berlin
joinef.com
Entrepreneur First
Europe's Leading Start-up Incubator
Type
Accelerator
Role
Co-hort member BE1
Outcome
Founded MSB.com, raised $1.2M, didn't find PMF

Miami
beondeck.com
On Deck x Keith Rabois
A 1-month program in Miami with Keith Rabois
Type
Professional Network
Role
Co-hort member
Outcome
Professional network expansion in the US

Global
EYESinternational.org
EYES
The Emerging Young Entrepreneurs Soceity
Type
Professional Network
Role
Member
Responsibilities
Organiser of events
Portfolio
View All
(Co)Founded
GTM Consulting
Product Consulting
Other
Programs & Networks

Remote
ColdFire Ventures
A Venture Studio that builds niche B2B businesses
Type
B2B Venture Studio
Role
Founder / CCO
Outcome
Launched 5 digital ventures (B2B) within 2.5 years

Remote
CalmIntro
A software engineering EdTech startup
Type
SaaS
Brief
Rethink Warm Introductions
Responsibilities
Product Lead

Remote
ColdFire
ColdFire
Polite Cold Email - B2B LeadGen
Type
Agency
Role
Founder
Outcome
Helped clients grow with polite cold email systems

Amsterdam
Brandwear.co
Brandwear
A durable, B2B merchandise SaaS
Type
Profesional Services
Brief
Build durable merch brand
Responsibilities
Venture design, market validation, €25K POC sales

Nairobi
LoriSystems.com/
Lori Systems
The Uber for Trucking in Africa
Type
Platform
Role
Interim Product Manager
Responsibilities
Early stage PM activities

Remote
MagicBlog
MagicBlog
An automated system that creates leads & content
Type
Productised Service
Role
Founder
Responsibilities
Built an automated content LeadGen system

Remote
LifeSketch.com
LifeSketch
A digital design subscription for B2B SaaS teams
Type
Design Agency
Role
Founder / Lead Designer
Responsibilities
Design projects from A-Z

Berlin
msb.com
Magic Sandbox
A software engineering EdTech startup
Type
VC-backed Startup
Brief
Disrupt Software Education
Outcome
Raised $1.2M seed round, #1 on HN, F500 clients

Berlin
bcg.com/x
BCG Digital Ventures
The digital arm of the Boston Consulting Group
Type
Consulting
Role
Senior Product Manager
Outcome
Worked on various digital ventures for clients.

Remote
DesignLeads
Automated LeadGen based on ugly websites
Type
SaaS
Role
Founder
Responsibilities
Product Strategy & GTM Lead

Remote
CrispyFinance.com
Crispy Finance
Fractional CFO services for Start-ups
Type
Agency
Role
Venture Partner
Responsibilities
Advisory role

Miami
Google Maps Listing