GTM Strategy & RevOps Systems that drive growth

GTM Strategy & RevOps Systems that drive growth

GTM Strategy & RevOps Systems that drive growth

I help B2B founders and their exec teams grow by implementing their GTM & RevOps. A solid RevOps system should be the blueprint that underpins your GTM motion with one goal: help your marketing & sales teams find more leads and close more deals.

I help founders & GTM teams unlock growth by streamlining their RevOps systems with one goal: help your Marketing and Sales teams close more deals with less effort.

Track Record

GTM experience in 🇳🇱 🇺🇸 🇨🇳 and 🇰🇪

Senior Product Manager at BCG X

COO at B2B outbound agency ColdFire

CPO at B2B content (API) tool StoryFlow

UX Director at NY agency Publicis Razorfish

How I help clients drive growth

How I help clients drive growth

How I help clients drive growth

How I help clients drive growth

In this video, I share how I help clients clean up and streamline their Hubspot CRM to make their sales teams more productive. Most of my clients are B2B SaaS or tech companies with an average ACV of $20K+. If you'd like to discuss your RevOps goals, please book a 15min call.

In this video, I share how I help clients clean up and streamline their Hubspot CRM to make their sales teams more productive. Most of my clients are B2B SaaS or tech companies with an average ACV of $20K+. If you'd like to discuss your RevOps goals, please book a 15min call.

What clients get

What clients get

What clients get

What clients get

1

A custom GTM Playbook

Together with your GTM team I will (re)document your GTM Playbook. This will be your point-of-truth document that will set the direction & focus.

1

A custom GTM Playbook

Together with your GTM team I will (re)document your GTM Playbook. This will be your point-of-truth document that will set the direction & focus.

1

A custom GTM Playbook

Together with your GTM team I will (re)document your GTM Playbook. This will be your point-of-truth document that will set the direction & focus.

1

A custom GTM Playbook

Together with your GTM team I will (re)document your GTM Playbook. This will be your point-of-truth document that will set the direction & focus.

2

A decluttered CRM

CRM systems often become bloated and chaotic. Less is often more, and with an external set of eyes I often nudge clients to bring the CRM back to 'funnel basics'.

2

A decluttered CRM

CRM systems often become bloated and chaotic. Less is often more, and with an external set of eyes I often nudge clients to bring the CRM back to 'funnel basics'.

2

A decluttered CRM

CRM systems often become bloated and chaotic. Less is often more, and with an external set of eyes I often nudge clients to bring the CRM back to 'funnel basics'.

2

A decluttered CRM

CRM systems often become bloated and chaotic. Less is often more, and with an external set of eyes I often nudge clients to bring the CRM back to 'funnel basics'.

3

CRM Automations & AI

Now that your system has been cleaned up and streamlined, we can add some high-leverage automations and/or AI to unlock sales productivity.

3

CRM Automations & AI

Now that your system has been cleaned up and streamlined, we can add some high-leverage automations and/or AI to unlock sales productivity.

3

CRM Automations & AI

Now that your system has been cleaned up and streamlined, we can add some high-leverage automations and/or AI to unlock sales productivity.

3

CRM Automations & AI

Now that your system has been cleaned up and streamlined, we can add some high-leverage automations and/or AI to unlock sales productivity.

4

An Outbound LeadGen motion

Email outbound campaigns have to be carefully calibrated in order to drive a positive ROI in 2024. Including the tech setup, messaging and ICP lists.

4

An Outbound LeadGen motion

Email outbound campaigns have to be carefully calibrated in order to drive a positive ROI in 2024. Including the tech setup, messaging and ICP lists.

4

An Outbound LeadGen motion

Email outbound campaigns have to be carefully calibrated in order to drive a positive ROI in 2024. Including the tech setup, messaging and ICP lists.

4

An Outbound LeadGen motion

Email outbound campaigns have to be carefully calibrated in order to drive a positive ROI in 2024. Including the tech setup, messaging and ICP lists.

5

A Content LeadGen motion

Client-Generated-Content (CGC) is often overlooked as a sustainable channel in B2B. A CGC motion helps Marketing with demand and Sales with increasing CVR.

5

A Content LeadGen motion

Client-Generated-Content (CGC) is often overlooked as a sustainable channel in B2B. A CGC motion helps Marketing with demand and Sales with increasing CVR.

5

A Content LeadGen motion

Client-Generated-Content (CGC) is often overlooked as a sustainable channel in B2B. A CGC motion helps Marketing with demand and Sales with increasing CVR.

5

A Content LeadGen motion

Client-Generated-Content (CGC) is often overlooked as a sustainable channel in B2B. A CGC motion helps Marketing with demand and Sales with increasing CVR.

6

RevOps Analytics & Coaching

Before lauch of the new GTM playbook, we will setup analytics and coaching sessions to on-board the team and track weekly KPIs across the funnel.

6

RevOps Analytics & Coaching

Before lauch of the new GTM playbook, we will setup analytics and coaching sessions to on-board the team and track weekly KPIs across the funnel.

6

RevOps Analytics & Coaching

Before lauch of the new GTM playbook, we will setup analytics and coaching sessions to on-board the team and track weekly KPIs across the funnel.

6

RevOps Analytics & Coaching

Before lauch of the new GTM playbook, we will setup analytics and coaching sessions to on-board the team and track weekly KPIs across the funnel.

Recent Tutorials

Recent Tutorials

Recent Tutorials

Recent Tutorials

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Intro to Hubspot (AI) Automations

Automations that help reduce deal leakage and increase LeadGen.

Intro to Hubspot (AI) Automations

Automations that help reduce deal leakage and increase LeadGen.

Intro to Hubspot (AI) Automations

Automations that help reduce deal leakage and increase LeadGen.

The Mechanics of StoryFlow's MVP

A look under the hood of StoryFlow's technology.

The Mechanics of StoryFlow's MVP

A look under the hood of StoryFlow's technology.

The Mechanics of StoryFlow's MVP

A look under the hood of StoryFlow's technology.

Intro to CalmIntro

A short intro to the CalmIntro Chrome extension

Intro to CalmIntro

A short intro to the CalmIntro Chrome extension

Intro to CalmIntro

A short intro to the CalmIntro Chrome extension

Grow revenue with better RevOps

How I help clients drive growth with streamlined RevOps

Building a GTM Playbook in Notion

How to build a GTM source-of-truth document

Cold Outbound Funnels in 2024

My thoughts on cold outbound in 2024.

Portfolio

View All

(18)

(Co)Founded

GTM Consulting

Product Consulting

Other

Programs & Networks

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Past work

View All

(18)

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Portfolio

View All

(18)

(Co)Founded

GTM Consulting

Product Consulting

Other

Programs & Networks

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Portfolio

View All

(18)

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Testimonials

Testimonials

Testimonials

Testimonials

  • Shipra Roy

    Jord's colleague as Chief Talent Officer at Razorfish

    I know Jord from my time at Razorfish when I was Chief Talent Officer for all their offices in APAC & EMEA. Jord made an instant impression on me due to his personable style, communication skills and confidence. I found him very articulate while expressing his opinion as well as being able to hold his own at all levels within the organisation. Jord was well respected and spoken of highly by the leadership team there.

  • Geneviève Roy-Thériault

    Jord's colleague as Account Director at Publicis

    Jord is passionate about designing engaging user experiences and excels at translating consumer insights into creative strategies that drive business results. Jord spearheaded the implementation of new software and best practices to maximize creativity and efficiency while coaching the team to deliver outstanding work.

  • Lorenz Wagner

    Jord's co-founder and early investor at Artifesto

    I have worked with Jord very closely over the past several years. In this time (besides becoming good friends), I also got to know him as one of the most skilled and experienced product UX managers I have come across! He knows China eCommerce extremely well, on top of that, he’s fluent in Chinese, making him a great addition to any team.

  • Walid Afram

    Electrification Transformation at Nissan Motors

    Jord is an enthusiastic entrepreneur. His interpersonal skills and general understanding of doing business from marketing strategy to macroeconomics make him stand out in discussing ideas. I would highly recommend Jord based on the quality of his work, his understanding of consumers needs and his charisma.

  • George Urdea

    Fellow member at EYES and Founder & CEO at Nobly POS (sold to Revolut)

    Jord is a passionate entrepreneur with deep expertise on China. I have watched him take ownership of what he does and get things done in China to consistently deliver above expectations. Highly recommended.

  • Karim Goudiaby

    Jord's client at ColdFire, Founder & CEO at Neximo

    Jord and his team at ColdFire helped us find 100s of new agents using their polite cold-email motion. Their know-how was key to our success in filling up our pipeline.

  • Tarek Muller

    Founder and Managing Director of ABOUTYOU.com and Fellow Member at the Emerging Entrepreneur Society (EYES)

    Jord is a very smart and hard working entrepreneur. He knows the Chinese market and speaks good Chinese.