Grow your business with proven GTM Playbooks

Scale up with proven GTM Playbooks

Grow

Scale

For 15 years I've worked with Product teams to design, build and sell new digital products.
I'm the Founder of ColdFire (a growth agency) and MagicBlog (a content LeadGen business.)

If your organisation is looking to streamline the GTM of a (new) digital product, let's book a call.

For 15 years I've worked with Product teams to design, build and sell new digital products. My experiences in Product, LeadGen & Sales Ops roles allow me to work with all stakeholders. If your Org is looking to streamline the GTM of a (new) digital product, let's book a call.

For 15 years I've worked with Product teams to design, build and sell new digital products.
My experience in Product, Design & Commercial roles allow me to work with all stakeholders. If your business is looking to design, build or launch a (new) digital product, let's book a call.

Track Record

UX Design Director at Razorfish

Senior Product Manager at BCG X

Director Innovation at Nurun Publicis

Founder and COO at ColdFire Agency

Featured Work

Featured Work

Featured Work

Featured Work

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Growth Use Cases

Growth Use Cases

Growth Use Cases

Growth Use Cases

1

Grow LeadGen

LeadGen is key for any successful sales team but most channels have become hyper-competitive. I can build a custom LeadGen channel that works.

1

Grow LeadGen

LeadGen is key for any successful sales team but most channels have become hyper-competitive. I can build a custom LeadGen channel that works.

1

Grow LeadGen

LeadGen is key for any successful sales team but most channels have become hyper-competitive. I can build a custom LeadGen channel that works.

1

Grow LeadGen

LeadGen is key for any successful sales team but most channels have become hyper-competitive. I can build a custom LeadGen channel that works.

2

Optimise Sales Funnel

Sales funnels are often too chaotic. Identifying where the funnel is strong and who owns which stage, allows us to improve key stages with new scripts or no-code.

2

Optimise Sales Funnel

Sales funnels are often too chaotic. Identifying where the funnel is strong and who owns which stage, allows us to improve key stages with new scripts or no-code.

2

Optimise Sales Funnel

Sales funnels are often too chaotic. Identifying where the funnel is strong and who owns which stage, allows us to improve key stages with new scripts or no-code.

2

Optimise Sales Funnel

Sales funnels are often too chaotic. Identifying where the funnel is strong and who owns which stage, allows us to improve key stages with new scripts or no-code.

3

Increase Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from a CAC POV. Hence it is key to assess deals honestly and focus on those.

3

Increase Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from a CAC POV. Hence it is key to assess deals honestly and focus on those.

3

Increase Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from a CAC POV. Hence it is key to assess deals honestly and focus on those.

3

Increase Closing Rate

Any deal that sits in the final stage of your funnel is the most expensive from a CAC POV. Hence it is key to assess deals honestly and focus on those.

4

Connect with Prospects

B2B tickets ($50K+) require subtle sales playbooks as that type of buyer is often sophisticated. I can help you pitch based on the prospect's needs.

4

Connect with Prospects

B2B tickets ($50K+) require subtle sales playbooks as that type of buyer is often sophisticated. I can help you pitch based on the prospect's needs.

4

Connect with Prospects

B2B tickets ($50K+) require subtle sales playbooks as that type of buyer is often sophisticated. I can help you pitch based on the prospect's needs.

4

Connect with Prospects

B2B tickets ($50K+) require subtle sales playbooks as that type of buyer is often sophisticated. I can help you pitch based on the prospect's needs.

5

Improve Marketing Collateral

Clear and succinct marketing assets build instant trust with prospects early on. I can help your team create world class case studies, websites and other collateral.

5

Improve Marketing Collateral

Clear and succinct marketing assets build instant trust with prospects early on. I can help your team create world class case studies, websites and other collateral.

5

Improve Marketing Collateral

Clear and succinct marketing assets build instant trust with prospects early on. I can help your team create world class case studies, websites and other collateral.

5

Improve Marketing Collateral

Clear and succinct marketing assets build instant trust with prospects early on. I can help your team create world class case studies, websites and other collateral.

6

Pitch, Sell and Close Deals

By using sales intelligence techniques and polite, inquisitive sales playbooks we'll be alble to help you sell based on value and close better deals.

6

Pitch, Sell and Close Deals

By using sales intelligence techniques and polite, inquisitive sales playbooks we'll be alble to help you sell based on value and close better deals.

6

Pitch, Sell and Close Deals

By using sales intelligence techniques and polite, inquisitive sales playbooks we'll be alble to help you sell based on value and close better deals.

6

Pitch, Sell and Close Deals

By using sales intelligence techniques and polite, inquisitive sales playbooks we'll be alble to help you sell based on value and close better deals.

Testimonials

Testimonials

Testimonials

Testimonials

  • Shipra Roy

    Jord's colleague as Chief Talent Officer at Razorfish

    I know Jord from my time at Razorfish when I was Chief Talent Officer for all their offices in APAC & EMEA. Jord made an instant impression on me due to his personable style, communication skills and confidence. I found him very articulate while expressing his opinion as well as being able to hold his own at all levels within the organisation. Jord was well respected and spoken of highly by the leadership team there.

  • Geneviève Roy-Thériault

    Jord's colleague as Account Director at Publicis

    Jord is passionate about designing engaging user experiences and excels at translating consumer insights into creative strategies that drive business results. Jord spearheaded the implementation of new software and best practices to maximize creativity and efficiency while coaching the team to deliver outstanding work.

  • Lorenz Wagner

    Jord's co-founder and early investor at Artifesto

    I have worked with Jord very closely over the past several years. In this time (besides becoming good friends), I also got to know him as one of the most skilled and experienced product UX managers I have come across! He knows China eCommerce extremely well, on top of that, he’s fluent in Chinese, making him a great addition to any team.

  • Walid Afram

    Electrification Transformation at Nissan Motors

    Jord is an enthusiastic entrepreneur. His interpersonal skills and general understanding of doing business from marketing strategy to macroeconomics make him stand out in discussing ideas. I would highly recommend Jord based on the quality of his work, his understanding of consumers needs and his charisma.

  • George Urdea

    Fellow member at EYES and Founder & CEO at Nobly POS (sold to Revolut)

    Jord is a passionate entrepreneur with deep expertise on China. I have watched him take ownership of what he does and get things done in China to consistently deliver above expectations. Highly recommended.

  • Karim Goudiaby

    Jord's client at ColdFire, Founder & CEO at Neximo

    Jord and his team at ColdFire helped us find 100s of new agents using their polite cold-email motion. Their know-how was key to our success in filling up our pipeline.

  • Tarek Muller

    Founder and Managing Director of ABOUTYOU.com and Fellow Member at the Emerging Entrepreneur Society (EYES)

    Jord is a very smart and hard working entrepreneur. He knows the Chinese market and speaks good Chinese.

  • Shipra Roy

    Jord's colleague as Chief Talent Officer at Razorfish

    I know Jord from my time at Razorfish when I was Chief Talent Officer for all their offices in APAC & EMEA. Jord made an instant impression on me due to his personable style, communication skills and confidence. I found him very articulate while expressing his opinion as well as being able to hold his own at all levels within the organisation. Jord was well respected and spoken of highly by the leadership team there.

  • Geneviève Roy-Thériault

    Jord's colleague as Account Director at Publicis

    Jord is passionate about designing engaging user experiences and excels at translating consumer insights into creative strategies that drive business results. Jord spearheaded the implementation of new software and best practices to maximize creativity and efficiency while coaching the team to deliver outstanding work.

  • Lorenz Wagner

    Jord's co-founder and early investor at Artifesto

    I have worked with Jord very closely over the past several years. In this time (besides becoming good friends), I also got to know him as one of the most skilled and experienced product UX managers I have come across! He knows China eCommerce extremely well, on top of that, he’s fluent in Chinese, making him a great addition to any team.

  • Walid Afram

    Electrification Transformation at Nissan Motors

    Jord is an enthusiastic entrepreneur. His interpersonal skills and general understanding of doing business from marketing strategy to macroeconomics make him stand out in discussing ideas. I would highly recommend Jord based on the quality of his work, his understanding of consumers needs and his charisma.

  • Karim Goudiaby

    Jord's client at ColdFire, Founder & CEO at Neximo

    Jord and his team at ColdFire helped us find 100s of new agents using their polite cold-email motion. Their know-how was key to our success in filling up our pipeline.

  • George Urdea

    Fellow member at EYES and Founder & CEO at Nobly POS (sold to Revolut)

    Jord is a passionate entrepreneur with deep expertise on China. I have watched him take ownership of what he does and get things done in China to consistently deliver above expectations. Highly recommended.

  • Tarek Muller

    Founder and Managing Director of ABOUTYOU.com and Fellow Member at the Emerging Entrepreneur Society (EYES)

    Jord is a very smart and hard working entrepreneur. He knows the Chinese market and speaks good Chinese.

FAQ

FAQ

FAQ

FAQ

01

What exactly do you do?

01

What exactly do you do?

01

What exactly do you do?

01

What exactly do you do?

02

What are your hard skills?

02

What are your hard skills?

02

What are your hard skills?

02

What are your hard skills?

03

What is your working style?

03

What is your working style?

03

What is your working style?

03

What is your working style?

04

What makes your profile unique?

04

What makes your profile unique?

04

What makes your profile unique?

04

What makes your profile unique?

05

How do we start working together?

05

How do we start working together?

05

How do we start working together?

05

How do we start working together?

07

Do you work freelance or also as a FTE?

07

Do you work freelance or also as a FTE?

07

Do you work freelance or also as a FTE?

07

Do you work freelance or also as a FTE?

08

Who do you usually work with / report to?

08

Who do you usually work with / report to?

08

Who do you usually work with / report to?

08

Who do you usually work with / report to?

09

Are you open to relocate for a specific venture?

09

Are you open to relocate for a specific venture?

09

Are you open to relocate for a specific venture?

09

Are you open to relocate for a specific venture?

10

Do build/lead teams or work as a solo contributor?

10

Do build/lead teams or work as a solo contributor?

10

Do build/lead teams or work as a solo contributor?

10

Do build/lead teams or work as a solo contributor?

Portfolio

View All

(18)

(Co)Founded

GTM Consulting

Product Consulting

Other

Programs & Networks

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Portfolio

View All

(18)

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Portfolio

View All

(18)

(Co)Founded

GTM Consulting

Product Consulting

Other

Programs & Networks

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Portfolio

View All

(18)

Remote

ColdFire

ColdFire

Polite Cold Email - B2B LeadGen

Type

Agency

Role

Founder

Outcome

Helped clients grow with polite cold email systems

Berlin

bcg.com/x

BCG Digital Ventures

The digital arm of the Boston Consulting Group

Type

Consulting

Role

Senior Product Manager

Outcome

Worked on various digital ventures for clients.

Remote

MagicBlog

MagicBlog

An automated system that creates leads & content

Type

Productised Service

Role

Founder

Responsibilities

Built an automated content LeadGen system

Remote

ColdFire Ventures

A Venture Studio that builds niche B2B businesses

Type

B2B Venture Studio

Role

Founder / CCO

Outcome

Launched 5 digital ventures (B2B) within 2.5 years

Lori Systems

The Uber for Trucking in Africa

Type

Platform

Role

Interim Product Manager

Responsibilities

Early stage PM activities

Amsterdam

Brandwear.co

Brandwear

A durable, B2B merchandise SaaS

Type

Profesional Services

Brief

Build durable merch brand

Responsibilities

Venture design, market validation, €25K POC sales

Berlin

msb.com

Magic Sandbox

A software engineering EdTech startup

Type

VC-backed Startup

Brief

Disrupt Software Education

Outcome

Raised $1.2M seed round, #1 on HN, F500 clients

LifeSketch

A digital design subscription for B2B SaaS teams

Type

Design Agency

Role

Founder / Lead Designer

Responsibilities

Design projects from A-Z

Crispy Finance

Fractional CFO services for Start-ups

Type

Agency

Role

Venture Partner

Responsibilities

Advisory role

Remote

DesignLeads

Automated LeadGen based on ugly websites

Type

SaaS

Role

Founder

Responsibilities

Product Strategy & GTM Lead

Holland Mowing

Research buying a lawn care business in Miami

Type

SMB Acquisition

Role

Search Founder

Outcome

Document research and DD of multiple LBO targets

Remote

CalmIntro

A software engineering EdTech startup

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

Shanghai

Artifesto.cn

Artifesto

China first web-to-print e-commerce

Type

E-commerce

Brief

Build the Art.com of China

Responsibilities

Founder, Product, Ops, Sales

Nuance

A community for podcast audiences

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

HR Executive

A magazine for HR professionals

Type

SaaS

Brief

Rethink Warm Introductions

Responsibilities

Product Lead

London/Berlin

joinef.com

Entrepreneur First

Europe's Leading Start-up Incubator

Type

Accelerator

Role

Co-hort member BE1

Outcome

Founded MSB.com, raised $1.2M, didn't find PMF

On Deck x Keith Rabois

A 1-month program in Miami with Keith Rabois

Type

Professional Network

Role

Co-hort member

Outcome

Professional network expansion in the US

EYES

The Emerging Young Entrepreneurs Soceity

Type

Professional Network

Role

Member

Responsibilities

Organiser of events

Jord

Ready to get started?

©2024 // ColdFire LLC

Jord

Ready to get started?

©2024 // ColdFire LLC

Jord

Ready to get started?

©2024 // ColdFire LLC

Jord

Ready to get started?

©2024 // ColdFire LLC